The Demand For On-Demand

A good many of our clients have had chats with us regarding the effects that video-on-demand will have (can have?) on engaging viewers. We’ve heard that by the end of the month ABC will provide free content on-demand on-line.

This kind of access could be a major turning point in the evolution of content distribution. But as access on-line won’t have a fast forward button to skip ads, it will be interesting to see how long it takes before it gets hacked or ignored completely.

The thing to keep in mind is that for every new iteration of content distribution, consumers will also find new ways to
Zap it, discount it, or just plain ignore it!