No, that wasn’t a typographical error. It was a bottle encrusted with Swarovski crystals, filled with water from a Tennessee spring. And, yes, it really costs $90! It’s called (surprise, surprise!) Bling H2O. The water goes through a 9-step process including micro-filtration and ultraviolet treatment, comes in cobalt blue or gold bottles, and for what it’s worth, Paris Hilton serves it to her very own pampered pooch, so it has to be special and worth the money, don’t you think?
Well, we don’t happen to measure Bling H2O in our Customer Loyalty Engagement Index, but we do measure 8 non-luxury waters whose price points range from 99¢ to $2.49. So if you need a sip of water to help swallow the Bling price point, here’s how they ranked:
- Poland Spring
- Deer Park/Evian (tie)
Interestingly, here in New York City the tap water is so pure that the federal government just waived a requirement to filter water from the Catskill/Delaware watershed, which provides 90% of the city’s water. Mayor Bloomberg noted, “New Yorkers can turn on the tap whenever they want and fill up a glass of some of the most delicious water on the planet.” So take that, bottled waters! Ninety dollars, indeed!
It was W.C. Fields or Mark Twain who said, “Water, taken in moderation, cannot hurt anybody.” Except in the case of some bottled waters, perhaps, your bank account!